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Partnership will see the brands activate a range of initiatives designed to enhance the fan experience and promote the company's commitment to growing the women’s game.
February 6, 2025
By: TOM BRANNA
Editor
The Union of European Football Associations (UEFA) named several Unilever brands as official sponsors of UEFA Women’s Euro 2025. The tournament will be held July 2-27 in Switzerland. UEFA predicts it will be the most viewed and attended UEFA Women’s Euro to date. Unilever aims to leverage the platform to showcase its portfolio of brands, including Dove and Rexona, with integrated campaigns that reach consumers in, at, around and away from the stadium. A Big Cultural Moment “This is an exci...
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